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Qingdao Eastan Bio-Technology Group: Pioneering Intelligent Pet Nutrition Solutions

Overview Eastan Bio-Technology Group (parent company of Qingdao Eastan Bio-Technology Co., Ltd.) is a leading R&D and manufacturing enterprise dedicated to advancing pet nutrition and wellness. Anchored in the philosophy of "Win-Win Collaboration, Trusted Assurance," the company has established a comprehensive ecosystem spanning high-end pet food innovation, production, and intelligent services. With a mission to redefine human-pet coexistence through science-driven solutions, it operates as an integrated platform covering R&D, manufacturing, distribution, and smart pet care services.

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Diversified Product Portfolio

Main Diets: Extruded kibbles, baked formulas, air-dried meals, organic/natural/freeze-dried diets.
Wet Food: Complete-nutrient canned meals, snack cans, and wet food pouches.
Snacks & Supplements: Dehydrated treats, pure meat/vegetable freeze-dried bites, and functional supplements (tablets, powders, pastes).
Global Supply Chain & Market Reach

Operates two production bases: Liaoning Haichen Organic Pet Food Co., Ltd. (organic-certified specialist) and Qingdao Eastan Bio-Technology (R&D hub).
Markets products under proprietary brands (Hei Bi Tou, Cat Scholar, Weiyou, Bangji) and offers OEM/ODM services.
Channels span domestic retail, cross-border e-commerce, and international trade, supported by nationwide branches.

Corporate Philosophy

Qingdao Eastan Bio-Technology Group: Pioneering Intelligent Pet Nutrition Solutions Overview Eastan Bio-Technology Group (parent company of Qingdao Eastan Bio-Technology Co., Ltd.) is a leading R&D and manufacturing enterprise ...

Vision

Vision

To pioneer China’s intelligent human-pet ecosystem.
Mission

Mission

To pioneer China’s intelligent human-pet ecosystem.
Values

Values

To pioneer China’s intelligent human-pet ecosystem.

2004

In 2004, Qingdao Haichen Import and Export Co., Ltd. was officially established, engaging in cross-border import and export trade business in the food category.

2010

In 2010,Qingdao Eastan Biotechnology Co., Ltd., was established, and began to carry out the research, development and production of pet food.

2012

In 2012, Eastan Biotechnology made its first export of pet freeze-dried snack products to Europe.

2015

In 2015, Liaoning Haichen Organic Food Co., Ltd. was officially established.

2017

In 2017, Haichen Organic successively completed the market launch of enzymatically hydrolyzed fresh meat pet food, and obtained both the national organic certification and the US NOP organic certification, becoming the first pet food enterprise in China to have both domestic and international organic certifications.

2018

In 2018,Eastan Biotechnology secured investment from Boqii, a leading Chinese pet services platform, and completed a multi-million yuan Pre-A round of financing.

2019

In May 2019, the GMP nutrition product (Phase II) workshop of Haichen Organic, with an annual production capacity of 200 tons of freeze-dried products and 1,500 tons of dried snacks, was officially put into use.

2022

In May 2022, the 5G intelligent (Phase III) factory of Haichen Organic officially started construction. After completion, it will become a leading intelligent factory in China with a GMP standard layout, a self-cleaning system, full-process visualization and traceability.

2023

In October 2023, the 5G intelligent (Phase III) factory of Haichen Organic was officially put into production, with an annual production capacity exceeding 134,000 tons.

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Accreditations & Honors

Certifications:
USDA NOP, BRC Global Food Safety, ISO 9001/14001/45001/HACCP, FDA compliance.

Industry Leadership:
Drafted national standards including Complete Cat Food Nutritional Guidelines (T/CIQA 36-2022). Recognized as 2022 CXO Innovation Center’s "Top Emerging Consumer Brand" and Liaoning Province’s High-Tech Enterprise.

Awards: Provincial 5G Smart Factory Pilot, "Specialized & Sophisticated" SME, and Digital Transformation Exemplar.

Innovation Legacy As a council member of the Shandong Pet Industry Association, Eastan Bio-Technology drives sector-wide advancements through cutting-edge R&D and sustainable practices. Its Liaoning Haichen subsidiary, acclaimed as a national "Green Factory," epitomizes the fusion of organic agriculture, AI-driven production, and circular economy principles.

By harmonizing nutritional science with smart manufacturing, Eastan Bio-Technology continues to shape the future of global pet care—one innovation at a time. This structure balances conciseness with depth, highlighting the company’s technical prowess, market influence, and vision. Key metrics (e.g., certifications, production capacity) are emphasized to build credibility, while milestones and funding events underscore growth trajectory. The language aligns with international business communication norms, suitable for investors, partners, or global clients.